The Value of Data. We are working with the Data Lab to explore 'the value of data' within an organisation - data is an asset, but how is this shown within balance sheet of a business as it is seen as in intangible asset.
Data value should be challenged and DMA Scotland Council are leading the debate and invite CMOs, heads of marketing and marketing directors to join us.
· Topics Covered
o What does the value of data mean for an organisation
o What does this mean in terms of customer engagement and commercial benefit to the organisation
o How do we help CMOs and C suite Execs get the value of data on P&Ls in the same way brands are
o How do we help stimulate and facilitate the debate around the value of data
o Introduction Mark Runacus (Chair, DMA), Firas Khnaisser (DMA Scotland Chair & Head of Decisioning, Standard Life) + data Lab representative + Accountant representative
o Background to the debate (including previous attempts on ‘solving’ this conundrum)
o The event will then move into roundtables, chaired by Value of Data project team to discuss the census of opinion from each table
o The findings will then be gathered by the chairs and the findings will be channelled into a white paper
· Target Audience
o CMO/C suite from all industry backgrounds
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